1 Year Marketing Communications Service

Full support to your business and/or sales team with unlimited access to my marketing communications services for a full year. What’s the value in this for your business?

If you are a small or medium sized business owner and you want to stabilise and/or grow your business in this challenging business climate you need to take positive action to reach your customers and prospect customers in a fresh way that will deliver long term sustainable growth for your business – basically increase your sales for the long term. Is this your goal?

If yes and you have set your sales targets and business objectives for the year ahead you know that a degree of marketing will be needed to achieve your objectives. If you don’t have the in-house resources of a marketing & communications specialist, the ‘1 year Marketing Communications Service’ is an excellent way to bring additional ‘value for money’ expertise to your business which will help you achieve a growing and loyal customer base.

This is how the service works

START WITH YOUR INPUT

A quick check list:

What are your targets – new customers; retaining existing customers What are your sales plans ahead? What has worked for your business and what hasn’t in getting new customers? Prospects/leads not converted?

The list will be as long or as short as it needs to be.

This allows us to craft the service to your business needs and work together to achieve your business goals. The key to the success of this programme is based on two things;

Business Owner engagement and commitment to the service Active engagement and ownership from within the team. This is the marketing activity to support the growth of your business service or product, it will take your business to be committed and passionate about becoming a more consumer focussed organisation through your marketing and communications activity. Business investment to support the marketing recommendations/plans.

If your business is looking for a quick sales pitch or you are not interested in creating long term demand from your market to grow and insulate your business for the future then this service is not for you.

During this year long service you will avail of my 100% dedication and expertise of 20 years providing marketing services and solutions for businesses in Ireland and the UK.

WHAT SUPPORT DO I BRING TO THE TABLE

Co-Create/Re-engineer your small business marketing plan & promotional campaigns
I will help you and your team step by step re-engineer your marketing focus (plan & activity programme)and create tailored messages & materials both online and off line to work in tandem with your sales plans and drive leads to your business for sales to act upon.

Act as your copywriter for new customer facing materials/resources
If you don’t have any marketing materials I will help you to create these. (However you need to agree to the creation of these and the subsequent additional cost of print and production by a supplier of your choice)

Analyse your existing customer insight and research general trends plus make recommendations if needed to undertake low cost research to assist your business development
Through the insight from your existing customers and gathering trends etc on the prospect consumer we develop materials, create activities and campaigns to pull consumers towards your business products and/or services.

Ideas generation to deliver campaigns that will deliver demand from the market and insulate your business for growth in the competitive market  
I am very experienced in working in partnership with business as their marketing service; supporting your sales growth; creating ideas; writing your consumer facing materials and sales materials both on-line and off-line for your target audience. Growing and/or stabilising your business in today’s tough market takes positive forceful action - don’t keep putting off marketing by just focusing on what you have to sell this week [which you know how to do and do well], work on your business to be more competitive and appeal to the ‘discerning consumer ‘in a new and exciting way with fresh innovative thinking from the ‘1 year Marketing Communications Service’.

ONE-ON-ONE SERVICE
A cost effective ‘One-on-One’ service can be efficiently delivered in the following way;

1. Everything we do is via a combination of activities; ongoing telephone meetings; teleconferencing; video calls via Skype etc. Un-limited E-mail and internet support.

2. Per month 6 x 1 hr one-to-one engagements via a combination of the above. Plus time invested from your marketing communications support in the creation of draft materials agreed to.

Overall this method of engagement with the services of an experienced Marketing Communications specialist means the cost of delivery of service is minimal and thus you benefit fully from what you really want – time spent on idea’s generation; strategies, programme and campaigns focussed on the customer and prospect customers to deliver long term value to the bottom line in your business.

You and your team learn are also learning a new skill and achieving greater insight into your customers and prospect customers which will significantly benefit your business into the future.

All marketing, creative and communications plans; programmes co-created with you and your team will be documented into a manual (or disc) for future reference and to build upon.

ACCOUNTABILITY

This is a 1 Year Contracted Service to support your business and you will receive an invoice every 2nd month [6 across the 1-year service] this will include a resume of the ‘work in progress’; achievements and deliverables; work projection for the next 2 months + a feedback sheet to ensure quality of on-going service.

The cost of this service is tailored to your business objectives and turnover and will be capped at an agreed cost that is very competitive and delivers value for money.

This ‘1-year Marketing Communications Service’ is a tailored service to each client and offered to small and medium sized businesses where there may not be the presence of an in-house dedicated marketing controller.

For more information click sharon@heartyimc.com

Or call me on (00353) 0860304670 or (0044) 07807544341

Hearty Integrated Marketing Communications - Fuelling Business Growth and Profitability